SmileShop Verified — Visual Mockup
Below is a simulated Google-ad landing page for a dental office (left), and the same page with the proposed SmileShop Verified trust widget embedded (right). The widget would be a small JavaScript snippet installed on the office's own site — pulling live data from the SmileShop API.
Four trust mechanisms, stacked in one widget
"Someone independent is watching this office." Removes the patient's biggest anxiety — "is this practice legit?"
"This $2,899 implant is 27% below the area average." Directly addresses the #1 dental conversion blocker — price fairness.
Pulled across Google, Yelp & SmileShop — not cherry-picked by the office. Credibility the office can't fake.
"8 patients called this week." Triggers herd validation right at the call/no-call decision point.
How offices would pay
Widget stops loading immediately on cancellation. Office's own organic SmileShop presence (deal listing, free calls) is unaffected by payment status — that part stays free forever.